You think what you think, right? Wrong. As wise thinker you should think
what you decide to think. In organizational context you certainly decide to
think those things which are most relevant to success of your organization. On
your free time you think what you wish to think, or perhaps you just give the
thoughts to come to you, or perhaps you just rest. But that all interesting what
happens in your free time is out of the scope of this blog.
Instead our topic is SWOT you decide to think when you operate on your
professional mode. What to think is rather broad theme for a blog and therefore
I thought that why not use good old SWOT framework in this new context. It
helps us to focus on something essential.
How that SWOT fits into this picture of thinking? It brings up one angle
which is important when you decide what to think. It helps you to see whether your
thinking revolves around Strengths, Weaknesses, Opportunities or Threats. Let us
be saved from an executive who would focus almost exclusively on Weaknesses
(for those wishing a deeper taste of this are adviced to listen Pínk Floyd's
Another Brick in the Wall: intro).
But similarly, let us be saved from an executive or, God mercy, from a
board of directors who would live solely immersed into the beautiful world of
endless opportunities. And what is said about focusing solely to W or O, goes similarly
with a S and T as well.
So, what is point here? You need balance, you need to think, not just O but
also S, W and T - right? That is right, that is one point, a relevant point I
think. Hence, let us all remember the good old SWOT in our thinking.
Having said that I would like to sail back to a bit more troubled waters. Certainly
to decide what to think is actually a very challenging task. Balanced use of
SWOT is a good start, but perhaps just a star on a life long journey to know what
to think.
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