World renowned strategy guru Gary Hamel has made an
excellent video.
The watching of that video makes one wonder what is
the true nature of strategic thinking. It is intriguing to realize that here
top thinker of certain topic (strategy) gives a presentation about latest ideas
of his domain and, somewhat shockingly, everything on that video is clear and very
simple. It is safe to assume that every layman would immediately understand every
word and every idea discussed on this video. How is this possible? What this all tell about strategic thinking? What
this all tell about the way how strategic thinking is often perceived and
presented?
Let us take any other discipline and let us imagine
that the most advanced thinker would give a presentation about the latest
findings on his field. I believe quite often layman could not follow at all what the thinker
would be presenting. And even if the thinker liked to make a very special effort and speak
to everyone, like Brian Greene about String theory, we would sense how he is making extra effort to make most complex issues at least somewhat
understandable to us all. We would also be acutely aware that the expert could easily
change his speaking mode and after that change we would immediately “drop off the wagon”.
In the case of strategic thinking things seem to be different
- outright clarity and simplicity seem to prevail. How is this possible? I
believe that we have to start to perceive strategic thinking a bit differently.
But before going to that let us take couple perspectives on the Gary Hamel’s
presentation. First, it can be said generally that simplicity is not the thing
that comes first, it is something what comes last. So when a person really
knows his topic, he is able to present even difficult matters clearly.
Secondly, in the strategy world this video is naturally a business case in
itself and it would probably difficult to sell something which would be
very difficult to understand. Certainly this video increases the demand so that
different organizers all over the world want to get Gary Hamel to give his
presentation in their seminars. Also it is fair to recognize that this is just
a very short video within which the expert tells his case as clearly and as
convincingly as possible. And the presentation is just excellent.
Yet, I propose that we should also attach something important
to every discussion and every presentation about strategy. This is because doing
strategy in any real setting is actually very, very difficult and demanding. It
is not a simple case, easy to follow and that's it. And although any
presentation can operate on its own right, we should perhaps always try to
remember to connection between presentation and real world.
Hence I would propose that we should attach at least
following three caveats to every presentation about strategy:
1)
Let us always
evaluate the logic of the presentation. Is it something which is nice to hear
or does it seem to correspond the facts of real life. For instance, in this
video under discussion we hear how organizations in the future will take
into account the needs of us humans. Absolutely great idea. However, in real life
this humanization of organizations is certainly one trend but old style will
continue in many industries and in many organizations. Sometimes the old style
is due the incapability to change and sometime it may be that the realities of certain
industry are such that freedoms in certain positions in certain kind of processes just are rather limited. It may
also be that in some areas of business and organizational activities very intensive coordination will be the
way to succeed also in the future and in those cases people just do their part in the extremely well planned process and
that’s it.
2)
Strategy in action is not just ideas,
it is much, much more and often these other things are the ones which determine
whether the organization succeeds and moves towards desired direction. These so
called other things include, a lot of all kind of work day after day, an
ability to stand all kinds of pressures and all kinds of uncertainties, and
also an ability to learn all the time, because the planned route never works,
there will be failures and dead ends.
3)
Strategy is not a one man show. There
are people around and each of us has something to say in every strategy development and implementation. Also
everything happens in some business environment which is constantly changing.
This means that in real world we all operate in middle of numerous willing
people and all kind of surprises which may rapidly change the whole setting. Clarity
and simplicity are not part of the picture.
I believe deeper and deeper understanding about real
life and about situations where people operate is the cornerstone of strategic
wisdom.